"Images of female beauty portrayed in magazines and on TV are often unrealistic and unattainable. Media attention on the "ideal" weight and size for females may foster a negative self- perception when those ideals are not achieved." ("The Human Face of Mental Health and Mental Illness in Canada 2006", 2011).
The clothing company Calvin Klein released a line of underwear that were considered plus sized the campaign was called "Perfectly Fit". After they released this campaign they received an incredible amount of hate and backlash on all forms of social media, the reason being was their "plus sized" model was a size 10.
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Myla Delbesio was the biggest female model that the company had worked with since being created.
THE BACKLASH ON CALVIN KLEIN
Research shows that looking at magazines for just 60 minutes lowers the self-esteem of more than 80% of girls.
Up until the 20th century, curvy, voluptuous women were considered ideally beautiful in North America and Europe.
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Today the average North American model is 5'11 and 117 pounds.
MODELS THEN AND NOW.
